Conversion-oriented writing moves the audience and drives them to action. It turns visitors into leads, leads into customers, and customers into fans. As you Jewelry Retouching can imagine, strong conversion-focused copywriting is crucial for successful content marketing. How quickly (and easily) you can get people to sign up for an email list, read a blog post, or share Jewelry Retouching your content will determine the number and quality of your leads. But how do you get better at conversion-oriented writing? In this article, I will show you 13 workable tricks. RELATED CONTENT BY HAND: 54 Content Writing Examples, Tools, Tips & Resources1. Use powerful words Copywriters have used powerful words.
Take a look at this ad from David Ogilvy himself: Power Words-David Ogilvy Ad Click to enlarge Image Source Note any powerful words highlighted - they paint a vivid picture of the product and the problems it solves. Here is a list of some powerful words that you Jewelry Retouching can immediately use in your content. Just be sure to use them in the proper context - your readers don't want you to paint a nonsensical picture just to get them to react: List of power words2. Give (almost) everything in Jewelry Retouching the first paragraphs According to a Microsoft study of 2,000 people the average person's attention span today is just eight seconds (compared to 12 seconds in 2000). When someone lands on your site, you only have seconds to grab their attention.
The average person's attention span is 8 seconds via Microsoft Click To Tweet Besides the obvious (improving site speed, for example), one way to do this is to Jewelry Retouching follow the inverted pyramid style of writing. Give the most important information in the first two paragraphs. Inverted pyramid style Image Source Some of the most successful media sites are already Jewelry Retouching following this tactic. For example, the DailyMail includes a summary below the title but before the byline. Research shows that we process visuals much faster than text. You can use this to your advantage by presenting your ideas through images when possible.